Dr. Robles is Professor of International Marketing and International
Relations at the School of Business of the George Washington
University. Dr. Robles' research and consulting experience is in Global
Marketing and Regional Marketing Strategies. His book on Winning
Strategies for the New Latin Markets published in 2002 has been
categorized as pioneering work in the field of international business.
His articles have appeared in many academic and professional journals,
which include The Journal of International Business Studies,
International Marketing Review, Industrial Marketing Management, The
Journal of Euromarketing, The International Executive, The Journal of
Direct Marketing, Latin American Business Review and Thunderbird
International Business Review. He has also made many contributions to
chapters in books in Global and International Marketing.
Dr. Robles has given seminars to companies such as Ericsson Radio
Systems, AT&T, and participated in executive management programs in
Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico,
Paraguay and Peru. Before joining George Washington University, he was
an Assistant Professor at the University of New Mexico. Dr. Robles was president of the Business Association of Latin
American Studies from 1989-1990 and served as its Chairman of the Board
of Trustees. He is a member of the Education Committee of the Direct
Marketing Association of Washington, the Advisory Council of the
International Society for Marketing and Development, the American
Marketing Association, the Academy of International Business, and the
Business Association for Latin American Studies.
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Scholarly Interests
- International Business
- International Marketing
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Selected Recent Publications
- Robles, F. (2006), “Latin American Consumer Markets and Marketing”, in Marinov, M. (Eds.), Marketing in the Emerging Markets of Latin America, McMillan, Palgrave.
- Robles, F. (2006), “Governance of Food Safety in the Western Hemisphere”, in Carruth, R. (Eds.), Global Governance of Food and Agriculture Industries, Routledge.
- Robles, F. and Akther, S. (2006), “Levering internal competency and
managing environmental uncertainty: Propensity to collaborate in
international markets”, International Marketing Review, Vol. 23, No. 1, pp. 98-115.
- Robles, F., Simon, F. and Haar, J. (2003), Winning Strategies for the New Latin Markets, Financial Times/Prentice-Hall.
- Robles, F. (2002), “The Evolution of Global Portal Strategy”, Thunderbird International Business Review, Vol. 44, No. 1.
- Robles, F. (2001), “Crossborder acquisitions in Latin America”, in Kotabi, M. and Leal, R. (Eds.), Market Revolution in Latin America: Beyond Mexico, Elsevier, Oxford.
- Robles, F. and Cotta de Mello, R. (2001), “Unilever’s Latin American Strategy in Yellow Fats, Ice Creams and Teas”, Latin American Business Review, Vol. 2, No. 3.
- Robles, F. (2000), “Latin American Corporate Strategy Under the New Regionalism”, in Prakash, A. and Hart, J. (Eds.), Responding to Globalization, Routledge, London, pp. (171-204).
- Robles, F. (2000), “Toward the Latin American Regiocentric Corporation”, Latin American Business Review, Vol. 1, No. 3, pp. 7-45.
- Robles, F. (1998), “Estrategias Corporativas Regionais nas Empresas da América Latina: Uma Arquitetura Para o Próximo Século”, Revista Brasilera de Comercio Exterior, Vol. 57, No. 4, pp. 54-61.
- Robles, F. and Akther, S. (1996), “International Catalog Mix Adaptation: An Empirical Study”, Journal of Global Marketing, Vol. 11, No. 2.
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Dr. Fernando Robles
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Ph.D., The Pennsylvania State University, USA -
MBA, Georgia State University, USA -
M.A., EAN, Peru -
B.S., Universidad Nacional de Ingenieria, Peru
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