Dr. Maranto is an Associate Professor of Strategy at the Graduate School of Business Administration and Leadership (EGADE) Technologico de Monterrey, Monterrey, Mexico.  Dr. Maranto was the Director of the Part-time MBA program at EGADE (2004-2007).  His research explores internationalization strategies for firms competing in emerging economies.  Dr. Maranto has conducted consulting projects in the private and public sectors in the field of strategic planning and regional development.  He teaches corporate and internationalization strategy at the MBA program at EGADE.  He is also a member of the advisory board of the international journal Managing Services Quality.

Dr. Maranto has served as a guest lecturer at the University of Wisconsin-Whitewater and Butler University in the United States,  Jagelonian University and Wroclaw University in Poland, Escuela Militar de Ingeniería in La Paz and Santa Cruz in Bolivia, Tecnológico de Monterrey-Guayaquil in Ecuador, Tecnológico de Monterrey-Panamá in Panamá, Tecnológico de Monterrey-Lima in Peru, Universidad Diego Portales in Chile, Universidad Católica de Honduras in Honduras, and Instituto de Empresa in Spain.

• International Business
• Strategic Management
• Services Management

• Reynoso, J., Maranto, D. and García-Calderón, L. (2006), “Improving the Service Management Cycle at the Bottom of the Pyramid: Lessons from the Informal Sector in Mexico”, Frontiers in Service, Brisbane, Australia, July.
• Maranto, D., Reynoso, J. and Apunte, A. (2006), “Services Developed and Offered by Poor Entrepreneurs in México”, Academy of Marketing Science, San Antonio, USA., June. 
• Maranto, D., Gómez- Tagle, R. and Juscamaita, F. (2006) “Strategic options for companies from emerging economies competing in international markets”, Paper presented by invitation already published in another conference, 36th Research and Development Conference, Tecnológico de Monterrey, México.
• Reynoso, J. and Maranto, D. (2005), “Managing Services at the Bottom of the Pyramid: Insights from the Informal Sector in Mexico”, Frontiers in Services, Tempe, Arizona, USA.
• Maranto, D., Gómez- Tagle, R. and Juscamaita, F. (2005), “Strategic Options For Companies From Emerging Economies Competing In International Markets”, Tenth Annual Conference: Western Hemispheric Development Challenges in the Global Context, Laredo, Texas and Monterrey, Mexico, April 20-23,  TAMIU and EGADE / ITESM, USA., Mexico.
• Sánchez, J. M., Reynoso, J., Rodríguez, A. and Maranto, D. (2004), “Managing the service profit Chain in Latin America: Insights from the transportation and financial services in Mexico”, Edvarsson, B., Gustafsson, A., Browny, S. and Johnston, R. (Ed.), Service Excellence in Management: Interdisciplinary contributions, Karsltad, Suecia, pp. 477-484.   
• Rodríguez, A., Sanchez, José M., Reynoso, J. and Maranto, D. (2004), “Managing the Service Profit Chain in Latin América: a comparative study of supermarket and transportation firms in Mexico”, 8^th Seminaire International de Recherche en Management des Activies de Service, France, pp. 723-744. 
• Maranto D. and Gomez-Tagle R. “Development of Internal Resources and Capabilities as Sources of Differentiation of SME under Increased Global Competition: A field study in Mexico”, Journal of Technological Forecasting and Social Change (forthcoming).
• Maranto D. and Reynoso, J. (2003), “Understanding the Service Profit Chain in Latin America: managerial perspective from Mexico”, Managing Service Quality, Vol. 13 No. 2.
• Maranto D. Reynoso J. (2002), “Understanding the Service Profit Chain in Latin America: managerial perspective from Mexico”, Quality in Services 8 Conference Proceedings, Canada.
• Maranto D. (2002), “Strategy, distinctive competences and business performance: a field research in industrial San Luis Potosi, Mexico”, Balas Conference Proceedings, USA.
• García-Calderón, L., Maranto, D. and Quiroga, M. (2001), “Comptech: designing the future of the SME’s competitiveness”, Balas Conference Proceedings, USA.
• Maranto, D. (2000), “Towards a new perspective of the managerial challenge: creating learning communities based on trust and predisposition to action”, Information Systems Architecture and Technology Conference Proceedings, Poland.