Dr. Johnson is presently a professor of management (marketing) at the Melbourne Business School, The University of Melbourne.  He has a great deal of experience with market research projects for some of Australia’s largest organizations.  For the last 15 years he has been editor of the Australasian Journal of Market & Social Research, the official journal of the Australian Market and Social Research Society.  He is also a QPMR.

His research focuses on customer satisfaction and consumer behaviour in services.  He has published in the Journal of the Academy of Marketing Science, Academy of Marketing Science Review, Journal of Retailing, International Journal of Research in Marketing, Journal of Services Marketing, Journal of Advertising Research, Journal of Business Research, and the Journal of International Marketing, among others.  He is also on the editorial boards of several international and local academic journals.

• Customer Satisfaction
• Consumer Behaviour

• Walker, R.H. and Johnson, L.W. (2009), “Signaling intrinsic service quality and value via accreditation and certification”, Managing Service Quality, Vol. 19, No. 1.
• Dagger, T.S., Sweeney, J.C. and Johnson, L.W. (2007), “A hierarchical model of health service quality: Scale development and investigation of an integrated model”, Journal of Service Research, Vol. 10, No. 2, pp. 123-142
• Walker, R.H., Byrne, G. and Johnson, L.W. (2007), “Developing a quality-of-life measure to assess the impact of community services: The case of Australian community banks”, Journal of Macromarketing, Vol. 27, No. 4, pp. 380-388.
• Hill, R., Johnson, L.W., Pryor, K. and Rahim, M.H.A. (2007), “Advertising creativity: The view across the meeting room and across cultures”, Asia Pacific Journal of Marketing and Logistics, Vol. 19, No. 1, pp. 9-21. 
• Herington, C.A., Johnson, L.W. and Scott, Don. (2007), “Measuring firm-employee relationship strength”, Australasian Marketing Journal, Vol. 15, No. 3, pp. 69-82.
• Walker, R.H. and Johnson, L.W. (2006), “Why consumers use and don’t use technology enabled services”, Journal of Services Marketing, Vol. 20, No. 2, pp. 125-135.
• Walker, R. H., Johnson, L.W. and Leonard, S. (2006), “Re-thinking the conceptualization of customer value and service quality within the service-profit chain”, Managing Service quality, Vol. 16, No. 1, pp. 23-36.
• Bove, L.L. and Johnson, L.W. (2006), “Customer loyalty to one service worker: Should it be discouraged?”, International Journal of Research in Marketing, Vol. 23, No. 1, pp. 79-91.
• Ouschan, R., Sweeney, J. and Johnson, L.W. (2006), “Customer empowerment and relationship outcomes in healthcare consultations”, European Journal of Marketing, Vol. 40, No. 9/10, pp. 1068-1086.
• Herington, C., Johnson, L.W. and Scott D. (2006), “Internal relationships: Linking practitioner literature and relationship marketing theory”, European Business Review, Vol. 18, No. 5, pp. 364-381.
• Herington, C., Scott, D. and Johnson, L.W. (2005), “Focus group exploration of firm-employee relationship strength”, Qualitative Market Research: An International Journal, Vol. 8, No. 3, pp. 256-276.
• Ellis, R.S., Johnson, L.W. and Gudergan, S.P. (2005), “The relationship between non-queue pre-process waiting time and service satisfaction”, International Journal of Services Technology and Management, Vol. 6, No. 1, pp. 91-100.
• Walker, R.H., Slater, R., Callaghan, C., Smyrnios, K. and Johnson, L.W. (2004), “Measuring marketing performance against the backdrop of intra-organisational change”, Marketing Intelligence & Planning, Vol. 22, No. 1, pp. 59-65.
• Hill, R.M. and Johnson, L.W. (2004), “Understanding creative service: the advertising problem delineation, communication and response (APDCR) process”, International Journal of Advertising, Vol. 22, No.3, pp. 285-307.
• Walker, R.H. and Johnson, L.W. (2004), “Managing technology-enabled service innovations”, International Journal of Entrepreneurship and Innovation ManagementVol. 4, No. 6, pp. 561-574.
• Vigneron, F. and Johnson, L.W. (2004/July), “Measuring brand luxury perceptions”,  Journal of Brand Management, Vol. 11, No. 6, pp. 484-506.
• Hill, R.. and Johnson, L.W. (2004), “Advertiser expectations of agency creative product”, Services Marketing Quarterly, Vol. 25, No. 4, pp. 53-69.
• Karunaratna, A.R., Quester, P.G. and Johnson, L.W. (2004), “Do product components and their country-of-origin influence product evaluations?”, Journal of Asia-Pacific Business, Vol. 5, No. 2, pp. 33-57.
• Daniel, K. and Johnson, L.W. (2004), “Pricing a sporting club membership package”,   Sport Marketing Quarterly, Vol. 13, No. 2, pp. 113-116.
• Hill, R. and Johnson, L.W. (2003), “When creativity is a must: professional ‘applied creative’ services”, Creativity and Innovation Management, Vol. 12, No. 4, pp. 221-229.
• Pervan, S. and Johnson, L.W. (2003/Summer), “Understanding process in relationship marketing: a focus on reciprocity”, Journal of Customer Behaviour, Vol. 2, No. 2, pp. 167-191.